Resia
One-Stop Remodeling Solution
Generate + Estimate + Contract + Manage
‘Non-designers can be a designer.
It’s time to say goodbye to all of the monotony and mediocrity
that plagues American design – by turning anyone into a designer.’
CEO of Resia, Clay Seifert
Project Overview
Resia is an AI-based startup that provides an efficient design tool platform for customers who want to remodel their houses. The platform connects customers with contractors who can provide designs that are not just creative, but also realistic, along with estimated remodeling costs.
Our ultimate goal is to enable ordinary people to design their own houses easily.
Problem Statement
We were in the process of building a minimum-viable product and validating our ideas. In the process, we questioned ourselves:
How might users efficiently remodel their homes without overwhelming them with the process?
UX Role
Resia’s R&D team comprises the CTO, three developers, a business analyst, and a UX designer (me).
My role was to
Conduct a competitive analysis of 10+ companies to identify market opportunities in interior design as a team
Create a workflow based from ideas
Lead weekly meetings with the CTO and developers to optimize the website’s user flow
Design a prototype of a mobile version of the website using Figma and AWS Amplify for rapid development
Research and Analysis
Active Competitors
1,321
97 Funded / 64 Exited / 4 Public / 60 Acquired
There are several active competitive companies in the current remodeling/interior market.
We had to find our uniqueness to identify the opportunities in the market:
What would be the most critical function for us?
Is there any service that connects customers and contractors in the remodeling market?
How quickly can we build functions for contractors and users?
We found that many competitive companies already enable contractors and builders to do their jobs effectively.
Thus, we decided to target consumers with unique features to differentiate them from others.
Defining Goals
Generate
Easy-to-use generative AI tools with realistic and inspirational images
Contract
Useful connection platform between client and contractor
+
Estimate
View estimated remodeling costs to move to the next step easily
Manage
Get updates from the project manager and view updates through Resia
Ideate
I created task flows that users and contractors typically go through to complete the project.
User:
Wants to decorate a room
Wants to find a professional and start the project
Contractor:
Wants to find clients
I included Resia's steps to match and complete the project for better understanding.
Design System
Prototype
Easy-to-use
Generative AI
The user can see their AI-generated remodeled room by simply uploading an image and clicking on the theme the user wants.
Users can save the images generated by the tool. They can also use them to publish the project references.
Get Inspired
The Inspiration page helps users find their style of choice and allows them to save images as a reference for designers.
Explore Experts at Once
The expert page designed for users allows for categories or styles to be found quickly by designers.
Users can save each designer/professional's profile, view their portfolio in detail, and send direct messages.
Manage Your Projects
Clients can view the progress of their projects, as updated by the contractor, on this page from anywhere with their phones.
The customer can post the project with the images they created or inspirational images they have on file and comment on them.
Impact
The Resia team is building a mobile version of the app. We launched a beta website with MVP pages and features.
We presented our ideas and features, which stood out to the sponsors. Resia was accepted into the 2024 cohort of the Capstone Accelerator program.
Next Steps
The next steps for this project are:
Introducing the cost calculation model
Designing and launching the 3D remodeling tool
Allowing interior designers to recommend furniture/finishes features by collaborating with interior design companies
